White Space Analysis
Know where to grow—assess your potential, expand your reach, and invest with confidence
Simulate build out to determine optimal network size
Compare scenarios side-by-side
Adjust plan to your level of risk tolerance
Test “what if” scenarios, such as relocations
Assess capacity for your concept regionally or nationally
Analyze and fill your white space today
Key features
Identify Market Gaps
Find untapped opportunities where your brand can expand without oversaturation
Estimate Capacity
Determine how many locations your brand can support in a market, region, or nationwide
Compare Scenarios
Find the sweet spot—simulate and evaluate conservative to aggressive growth plans
Simulate Build-out
Visualize your expansion before you invest to allocate capital wisely
Plan Capital
Optimize your network by testing closures, relocations and consolidation
Avoid Cannibalization
Develop market plans that maximize total market share and sales
Infill Markets
Optimize your portfolio and fill gaps in mature markets without oversaturating
Choose Your Approach
Create your own White Space models with our easy to use interface, or lean on us