Fit Trade Areas
No need to draw the line — automatically define accurate trade areas from consumer activity
Use foot traffic from millions of businesses to understand visit patterns
Automatically “fit” a trade area to the distribution of visitors
Use trade area rules derived from customer behavior to compare sites to stores
Edit trade areas or design your own
Build better trade areas today
Key features
Fit Trade Areas
Automatically “fit” your trade area to your location’s visitor foot traffic or customers
Customer Capture
Create trade areas that capture a specified number or percent of customers
Trade Area Rules
Create trade areas that vary based on neighborhood type, density or other metrics
Gravity / “Huff” PTAs
Model better with probability-based and distance-decay trade areas
Drive Time
Create your own trade areas using drive time isochrones – with walk and cycle options
Rings / Radii
Place mile (or km) rings around your sites, stores, and competition
Build from Geography
Define trade areas using Census geography, ZIP Codes and more
Manually Draw
Easily edit your trade areas or draw to your own specifications