Who is MRI-Simmons?
MRI is a division of GfK. MRI and Simmons Research have now combined in a joint venture to be called MRI-Simmons. The JV will be co-owned by GfK and SymphonyAI Group, with GfK as the majority partner.
GfK is a trusted source of relevant market and consumer information that enables its clients to make smarter decisions. GfK delivers vital global insights matched with local market intelligence from more than 100 countries. GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
About GfK MRI Data
MRI is a leading provider of media and consumer research in the United States. Its Survey of the American Consumer® is used in the majority of US media and marketing plans and has long been the industry standard for magazine audience ratings. Through over 24,000 in-person interviews each year, MRI captures in-depth information on consumer media choices, attitudes, and consumption of products and services in nearly 600 categories.
For the past 20 years, MRI’s national study and reporting services have been accredited by the MRC, which assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC conducts rigorous audits of MRI’s methodology, fieldwork, analytics, and data handling systems. MRI is the only service of its kind to maintain this level of quality.
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