Who is Restaurant Trends?
For over 30 years, Restaurant Trends has been the only continuous store-level research effort, tracking all major QSR (Quick Service) and FSR (Full Service) restaurant chains. The company’s products give users the competitive intelligence companies need on over 187,000 stores in over 550 chains in every market in the United States.
About Restaurant Trends Data
- Restaurant Trends’ StoreGRADE reports allow clients to measure the performance of stores through annualized sales, as well as indexed Market and National grades. These reports are simple, accurate, and easy to understand with grades A+ to F.
- StoreTYPE clients use this store-level data to select sites for new store locations and find and analyze trade areas; identify where their competitors are weak and strong; and understand the sales performance of all types of stores.
- Companies use MarketSHARE reports at the market level to identify which brands are winning and losing in every market; understand how and why market share is being won or lost; prioritize which markets to expand into; quantify the sales performance of a brand versus the market; identify strategic trends on a bi-annual basis; see the impact on sales of new stores vs per store sales growth; easily see how and where their competitors are strong and weak; and evaluate the impact of marketing programs.
- MarketTREND reports provide clients with sales performance (% change vs. prior year) information at the National, Market and Chain level.
- StoreADDRESS reports provide clients with continuously verified data regarding location, store closings, offsets relocation’s, etc. Addresses are routinely corrected for geocoding accuracy